Campaign-first creator marketing

Creator campaigns built to earn attention.

Give every collaboration a clear brief, a fair path to participate, and performance data you can actually use.

  • Campaigns, not cold outreach
  • Verified TikTok performance
  • Clear review and payout status
C

Campaign room

Move More in May

Live
Selected campaign

Make movement feel impossible to skip.

Create one vertical video around an everyday movement ritual. TikTok or Instagram Reels.

Compensation

$200 + bonus

Creator slots

7 of 10 filled

Performance snapshot

Verified TikTok metrics

Illustrative preview

48.2K

Total views

5,106

Likes

348

Comments

Creator submissions

View all
AN
18.4K
MK
14.2K
JL
9.8K

Product preview with sample campaign data

One campaign system

Less chasing. More making things people notice.

Brands and creators work from the same campaign truth—from the first brief to the latest verified metric.

For brands

Launch with structure, not spreadsheets.

Turn a goal into a focused campaign, choose how creators participate, and keep every decision in one place.

  • Shape the brief and compensation
  • Review applications and submissions
  • Read verified TikTok engagement

Brief

Creators

Results

For creators

Find the brief. Make the work. Prove the result.

Skip the endless cold pitch. Find campaigns with visible requirements, timelines, and compensation.

  • Browse opportunities in one feed
  • Apply or join open challenges
  • Build a results-backed profile

Discover

Submit

Grow

Campaign formats

One goal. Three ways to open the door.

Match participation to the work: invite anyone to submit, review applications first, or keep the campaign private.

01

Open Challenge

Creators can join by submitting directly. A useful format when you want more ideas and less gatekeeping.

Direct submission · configurable limit

For broad creative participation

02

Selected Campaign

Creators apply, brands review and accept, then produce content for guaranteed pay plus a performance bonus.

Application review · chosen creator slots

For a considered creator shortlist

03

Invite-Only

Brands hand-pick specific creators and invite them directly into a campaign, no open applications needed.

Direct invite · accept to begin

For private creator partnerships

Clear expectations

Compensation rules creators can understand.

Choose a model, show the terms in the campaign, and keep a visible payout record after review. Payment processing is coming later.

Guaranteed Payment

A set amount per approval

Make the expected creator earnings visible before they apply.

Guaranteed + Bonus

Base amount + bonus pool

Base pay plus a shared bonus for strong performance.

Prize Pool

A pool split across winners

Top performers and standout creative both get rewarded.

Coming soon

Pay Per Result

Coming soon

Result-based compensation once conversion tracking is ready.

Performance, with context

Know what happened after publish.

When a creator connects TikTok, Collably can sync the metrics that matter for an engagement-first campaign: views, likes, comments, shares, and engagement rate.

No invented attribution. Installs, sales, revenue, and audience demographics stay out until the product can verify them.

Creator performance

Post-level snapshot

Synced from TikTok

24.8K

Views

2,640

Likes

184

Comments

96

Shares

Engagement rate

11.8%

Data basis

Lifetime post totals at the latest sync.

Illustrative interface · sample values

Early access

Bring your next creator campaign into focus.

Join the early-access list as a brand or creator. We’ll let you know when a place opens.